Beware of the 100 Days of Summer

What are The 100 Days of Summer? The 100 Days of Summer stretch from Memorial Day to Labour Day, a period with a statistically high accident toll among new and teen drivers. Along with April being Distracted Driving Awareness Month, The 100 Days of Summer is another time for you, as a parent, to remind your teen of safe driving habits.

The Deadly Numbers

Road trips, warm weather, and beach days are great, but they can make teen drivers a bit too comfortable behind the wheel. They need to understand that texting, speeding, having more passengers than seatbelts, and other distracting situations are hazardous - especially during the summer! Statistically, teens see a higher increase in crashes during this period. According to the AAA Foundation for Traffic Safety, more than 1,050 people were killed involving teen drivers in 2016, with the average number of deadly crashes jumping up 15% during The 100 Days of Summer.

100 deadliest days of teen driving fatalities graphic


Take a minute or two to speak with your teen about these statistics and what driving responsibly means.


Passengers Can Be Problems

One of the main causes for these high statistics, aside from speeding and texting, is passenger distraction. According to the National Safety Council, “Passengers increase the risk of a teen driver having a fatal crash by at least 44%”.

Young Drivers Distraction Survey

A lot of times, it can seem harmless for friends to egg the driver on or test the speed limits, but don’t let peer pressure get the better of your teen. Try and get to know other parents so you both can help coordinate responsible carpooling or curfews.

Read more about how Peer Pressure Can Cause Accidents.

Proactive Tips for Parents

Because it’s Distracted Driving Awareness Month, we thought we would share the story of Albertan Melody Battle and how distracted driving changed her life forever:

“In 2013, Melody Battle was running late for work and decided to text her boss. Driving over 100 kilometres per hour, she collided with the back of a grader. ‘My daughter will be brain-injured for the rest of her life. At 25 years old, she’s never going to get past a 14-year-old [mentally]. She can’t cry, she can’t dream. Every goal in life, it’s pretty much gone,’ said Melody’s father, Stephen.

The Battle family now advocates against distracted driving.


Here are some proactive ways to inform your new driver of the risks whenever they’re behind the wheel:

  1. Text when you arrive. No matter how urgent the text, driving always takes priority.
  2. Use an app to curb your bad habits: there are smartphone apps and phones themselves that prevent you from using it while driving like LifeSaver and Cell Control.

    a. Here are the Top 5 No Texting apps
  3. It’s not worth the fine. Remind your teen that distracted driving can lead to expensive fines and loss of demerits. Read more about these penalties in Alberta.
  4. Drive during the day. The majority of fatal teen car accidents occur between 9 pm and 5 am, so remind your teen to be responsible and aim to be home early.
  5. Communicate with your teens and trust them. The last thing you want to do is annoy your teens with constant reminders when they heard you the first time. CAA put together a video that shows a father trying to do just that:

If you need a tool that can monitor the driving habits of your teen and remind them of ways to improve, give Carrot a try and enroll them in our cash rewards system.


Carrot is as easy to use as 123:

  1. Enroll with InsureMy (plus get a 10% discount)
  2. Connect your vehicle to the Drive With Carrot App
    a. (Download it on iTunes or Google )
  3. Buckle up and start getting cash rewards for driving smart!

Want to Get Started? Click ahead!

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