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Welcome to the Carrot blog, where we’ll give you the lowdown on things like changes to driving laws, tips for staying safe on the road, and other issues that concern new drivers.

As a parent, it’s important for your young driver to learn the rules of the road and to remain safe doing so. But sometimes, as the new driver, they don’t always like hearing it from mom or dad.

Yes, parents can embarrass - it’s just one way they express love. It could be a dad joke that makes you cringe, your mom telling her favourite childhood story of that time you took off your diaper in the grocery store, or just generally shouting your name in public.

As humans, we are all hard-wired to respond to both - the carrot and the stick. As we grow up, those influencers may transition from slurpees, ice cream or groundings, to money, prestige or reprimands from a superior.

Cash rewards for safe new drivers combined with the ultimate tool for parents to effectively coach; more than just insurance, InsureMy and Trak are leaders blazing a trail toward life-saving changes for driver safety.

The insurance industry isn’t well-known for its adoption of new technology. It’s a slow-moving beast that relies on statistics, instead of real-time data, to dole out premiums.