Female Driver


What is Carrot?

Carrot uses the technology of telematics to help you get more from InsureMy and potentially your policy too. It teaches new drivers in the 16 to 20-year-old age group to develop smart driving habits early on, reduces the risk of collisions, increases safety and provides an open platform for parents to coach these new drivers with data that clearly identifies where there is room for improvement, as well as moments worthy of reward – and reward you we will!

Carrot comes to life! Watch:

What is ‘Telematics’?

Simply put, telematics is the technology of sending, receiving, and storing information from a remote source. When we talk about telematics, that source is the active Drive With Carrot app in your vehicle. The app itself connects to your vehicle by Bluetooth, and if your car isn’t Bluetooth enabled we’ll give you an on-board device we call a Wingman that you can connect to instead. When the app engages with the Bluetooth or Wingman in your vehicle, it knows to start recording driving data.

How does it work?

By collecting driving data about cornering, braking, acceleration, and speed each trip, we are able to create a scorecard that:

  • Easily facilitates new driver coaching;
  • Empowers new drivers to self-regulate and improve driving behaviour;
  • AND enables us to reward safe driving.

Can I use multiple vehicles when driving with Carrot?

Yes, you may enrol multiple vehicles within the Program subject to meeting eligibility requirements. Simply contact your InsureMy advisor for full details on multiple vehicle enrolment.

What’s in it for me?

In addition to creating a new generation of safer, smarter drivers, enrolling with Carrot entitles you to a 10% discount on an InsureMy auto policy. Plus, with a consistently good scorecard, new drivers may be entitled to cash rewards every quarter just for being a safe driver.

What kind of data is collected through Carrot and how will it be used?

Once you opt in to the program and have connected your vehicle through Bluetooth or the Wingman device, with your consent we will collect driving data from each trip including:

  • Time, date, and location of your trip,
  • Acceleration and speed,
  • Cornering, 
  • And braking.

This information is used solely for the purpose of creating a driver scorecard to determine the amount you may be entitled to in cash rewards on a quarterly basis. Speed is collected as a coaching tool only, and does not factor into the driver scorecard.

How do I earn rewards?

Rewards are issued quarterly (every 90 days). When you achieve a safe driving score of 8 or higher out of 10, you receive $50. This means you can earn up to $200 per year for driving responsibly.

Could the data collected be used to negatively impact my policy?

No, the information collected is used solely to provide you with this additional service for the purpose of calculating potential rewards. It cannot be used to cancel your policy or increase your premium.

There are variables other than the data collected that may impact your policy pursuant to the insurers underwriting rules including, but not limited to, accidents and traffic violations. Please refer to your policy or speak to your InsureMy advisor at 1-877-410-1896 or carrot@insuremy.ca for more information.

Is there any cost for Program participation?

While there is a cost to InsureMy to implement and administer the program for each user, these fees are waived for all active participants in the Program. Should an enrolled participant cease to be connected as defined in the “What happens if I am not Connected?” section of the Terms and Conditions of the Program, the administrative costs will be billed to the enrolled participant. Please contact your broker representative for the fee structure.

Am I eligible?

To be eligible for Carrot, the following conditions must be met:

  • The new driver must be in the 16 to 20-year-old age group.
  • The vehicle must be Bluetooth enabled OR have an InsureMy supplied Wingman device, and New Drivers need to have a smartphone (iOS or Android) with the App downloaded and active;
  • The vehicle may not be in storage;
  • You need to have internet access and a valid email address; and
  • You must meet the underwriting rules of the insurer.

How do I enroll?

Participation is easy. If you are a new driver in the 16 to 20-year-old age group, or a parent of one of those drivers, give us a call at 1-844-410-1896, send us an email, chat with us or click the Get Started button.

I’m having difficulty connecting to the app, who can help?

We’ll be glad to help you troubleshoot, give us a call 1-877-410-1896 or send us an email at Carrot@InsureMy.ca or chat with us.